Abstract:Abstract： ［Purposes］This study aims at understanding and grasping the content operation strategy fundamentally for the traditional academic publishers in an open information environment, and providing a reference for the development of academic publishing. ［Methods］ The institute of physics publishing(IoPP), a representative body from association publishers, was selected for the study, and its content operation strategies were analyzed in recent years, including co-publishing, academic value and open access. ［Findings］ The IoPP focuses on the good communication between physics organizations and individuals around the world, the active use of knowledge integration and knowledge discovery methods, and the support for open access movement. ［Conclusions］ Traditional academic publishers should pay attention to the collaboration with researchers, academic institutions and libraries in content development process, the processing and integration of academic resources in content organization process, and the use of open access in content distribution process.