Abstract:Abstract： ［Purpose］ This article set out to highlight how new technologies have changed the way to present the academic articles， and maximize the advantages of digital publishing to bring the best experience for users. ［Methodology］ The“Article of the Future” project was analyzed to explore better ways to create and deliver the formal published record， including the project concept， presentation of the articles， and project development path. ［Findings］ The prototype that incorporated a newly developed article format was introduced. Its found that the hierarchical presentation of text and figures， text mining and linking， semantic enhancement， and one-click access to relevant primary data make the article “alive”. ［Conclusions］ The academic articles in the digital environment should be “born digital”， and initiative to revolutionize the traditional linear format to make themselves more dynamic and user-friendly.